About Us

gymnastics marketing servicessteelteal DANCE Marketing is specialized in marketing dance studios and performing arts businesses.

steelteal was founded by me, John Schneble. I am a small-business marketing veteran with over 20 years of experience helping small businesses market. I’ve worked with an awful lot of businesses over the years and have found that I most love working with small, local businesses.

The massive growth and changes in technology has provided small businesses with a unique opportunity… along with some unique challenges. My team is committed to helping our clients overcome these technology challenges and leverage internet technologies to grow their business.

Why Dance Marketing?

It started in high school when I fell for this cute blond girl. I watched her dance ballet through high school, through college and then professionally for a number of years. (I’m like an expert ballet audience member) And now that she is retired, I get to watch our daughters dance. So, for over 20 years, I’ve searched for dance studios and companies. I’ve viewed an awful lot of dance studio and performing arts companies’ websites. I’ve struggled to find information, class listings, etc. And I’ve seen dance studio owners struggle with internet marketing and technology. I figured it was time to bring my years of marketing experience to the performing arts field.

Passionate about leveraging technology to improve marketing

gymnastics marketingI gained my first marketing contract while in college at Drexel University, providing direct mail services to companies.  I was providing a revolutionary service to small businesses… sort of. I was using an Apple Macintosh computer to mail merge contact names and addresses and send out marketing letters (it was the late 80’s)… and wow, have times changed.

Today, steelteal DANCE MARKETING builds leading websites for gymnastics and cheer businesses. We help them leverage the latest technologies, social marketing and search optimization to grow their business.

steelteal and Jackrabbit

steelteal DANCE MARKETING has a great relationship with the industry leading (gymnastics) software company. I have done work with Mark Mahoney, the co-founder of Jackrabbit Technology (JackrabbitCLASS, JackrabbitCHEER, JackrabbitDANCE, etc.) since 1999. In fact, I led the development of Jackrabbit’s very first website and even helped Mark nail down the names of their software products. Admittedly, I think I made one statement that helped Mark look at the naming convention a bit differently. That one statement must have powerful. I wish I remember what I said!